I am a strategic and creative marketeer with over 23 years experience, working within B2B and B2C industries. I have a real passion for consumer insights and believe this should be at the heart of any of business.
By having a deep understanding of your consumer wants & needs, how they think & feel, allows you to create highly targeted strategies and communications that change behaviour and positively impact performance.
With my experience and knowledge I am able to help business's define their strategies, choose highly targeted and cost effective channels and create a brand look & feel that resonates with the right audience - whilst making sure 'insight' is at the heart of everything I do.
Assess current marketing activities, customer journeys and processes. Highlight gaps, improvements and recommendations.
Taking the business objectives and key consumer insights, to develop targeted strategies and multi-channel marketing plans.
Review the brand look & feel and tone of voice. Present recommended improvements. Create new brand assets and guidelines.
Run various digital channels on their own or as part of an integrated marketing plan - channels such as email, PPC, online advertising.
End-to-end project management. Collaborating with stakeholders and agencies to book media and create engaging communications. Adopting a test & learn approach to continually improve performance.
Set up and manage social media channels. Create engaging content. Grow networks. Run paid campaigns.