Insightful Marketing
Working with local SME's to drive growth through marketing
Insightful Marketing
Working with local SME's to drive growth through marketing
Working with local SME's to drive growth through marketing
Working with local SME's to drive growth through marketing
I am a strategic and creative marketeer with over 23 years experience, working within B2B and B2C industries. I have a real passion for consumer insights and believe this should be at the heart of any of business.
By having a deep understanding of your consumer wants & needs, how they think & feel, allows you to create highly targeted strategies and communications that change behaviour and positively impact performance.
With my experience and knowledge I am able to help business's define their strategies, choose highly targeted and cost effective channels and create a brand look & feel that resonates with the right audience - whilst making sure 'insight' is at the heart of everything I do.
Assess current marketing activities, customer journeys and processes. Highlight gaps, improvements and recommendations.
Taking the business objectives and key consumer insights, to develop targeted strategies and multi-channel marketing plans.
Review the brand look & feel and tone of voice. Present recommended improvements. Create new brand assets and guidelines.
Run various digital channels on their own or as part of an integrated marketing plan - channels such as email, PPC, online advertising.
End-to-end project management. Collaborating with stakeholders and agencies to book media and create engaging communications. Adopting a test & learn approach to continually improve performance.
Set up and manage social media channels. Create engaging content. Grow networks. Run paid campaigns.